HVAC & home-services contractors
Job-level margins, seasonal cash flow, and equipment that adds complexity.
YOUR ACCOUNTING TEAM AND FRACTIONAL CFO The accounting, handled.
The accounting, handled.
Your next move, clear.
We’re the full accounting team and fractional CFO for growing, owner-led businesses. We manage the books and watch the numbers, so you get your time back and make every decision with confidence.
You’ll meet directly with one of our partners
Running your business on guesswork?
You don't have time for accounting and your financials leave you with more questions than answers. Sound familiar?
Maintaining the books is eating your time
Hours every month closing, chasing, and double-checking. Work that pulls you away from actually running the business.
Big calls ride on gut feel
Hiring, pricing, expansion: decided on instinct because the numbers aren't current or clear.
You can't see what's working
No straight answer on which jobs, clients, or services actually make you money.
The future is a question mark
Cash feels tight even in good months, and tax shows up as a surprise. No forecast to plan around.
Finance uncertainty never fully leaves your head
Even when things seem fine, there's the nagging worry that something's slipping, and no one else is checking the numbers.
If you're nodding along — that's exactly what we fix.
5.0 on Google
five-star client reviews
QuickBooks ProAdvisor
Platinum
Partner-led
you work directly with a partner
Nationwide
based in Greenville, SC
What we do
Your accounting team and fractional CFO
We keep your books clean day-to-day and then make sure your financials are set up to help you make decisions. The reporting, forecasting, and strategic guidance business owners need, without having to make a full time finance hire.
Explore Fractional CFO & AdvisoryMonthly snapshot
Cash on hand
Gross margin
Income Net income
A sample of the monthly reporting our clients run on.
Clean books, closed on time
Every month, without chasing anyone.
Reporting you can run the business on
Margins by job, client, and service line.
Cash flow you can see coming
Forecasts and runway, not surprises.
A finance stack that works
The right tools, set up to talk to each other.
Year-round tax strategy
Proactive planning, not an April scramble. An optional add-on to any engagement.
A team that's always watching
We review your numbers all month, so it stops living in the back of your head.
WHO WE'RE FOR
Built for owner-led businesses that have outgrown DIY accounting and only connecting with a professional annually
If you're running roughly $1M–$15M and the finance side hasn't kept up with your growth, you're our people no matter the industry. We go especially deep with three:
Creative & marketing agencies
Project profitability, team utilization, and retainer cash flow.
IT resellers & MSPs
Recurring revenue, deferred revenue, and thin hardware margins.
We also support businesses in a number of other industries
These 3 examples above are industries we focus on, but we serve clients across over a dozen different industries. If you've outgrown your current financial setup then we should connect.
Client transformations
What working with us looks like
~$6M/year multi-entity HVAC contractor
Came to us with
A messy balance sheet, unreconciled accounts, a lack of clear visibility into profit across entities, and an in-house team stretched thin.
What we do
Close the books in 6 business days a month, process ~200 bills through an approval workflow we built, and standardized the chart of accounts so inter-entity eliminations happen automatically.
Where they are now
Internal admin time cut 50%, decisions made off reporting fast enough to act on — and no more copy-pasting into spreadsheets.
~$10M/year IT reseller & MSP
Came to us with
An owner spending 5–10 hours a month closing the books by hand. Stuck with a P&L that didn't separate revenue by service line, and a payroll setup they'd outgrown.
What we do
Took over the monthly close and cut the owner's accounting time by 90%, and rebuilt the P&L across 2,500+ SKUs to surface true service-line gross margin.
Where they are now
The owner is out of the books, with up-to-the-minute numbers to fuel business decisions.
~$10M/year design & production agency
Came to us with
A fast-growing business with a lot of moving parts, an unclear tech stack, and a need for project tracking. Lacking a deeply integrated financial partner.
What we do
Track profitability by project, manage contractor and vendor bill pay, built custom budgeting apps, and run weekly strategy calls so nothing slips.
Where they are now
Owners out of the back office and focused on clients, with clear visibility into where to focus their business.
How it works
1
A free 30-minute call
We learn your business and tell you honestly whether we can help.
2
A clear proposal
We always scope flat monthly pricing. Explicit deliverables and no surprises.
3
Onboarding
We get your books current and your finance stack dialed in.
4
An ongoing partnership
Monthly close, regular reviews, and a CFO in your corner all year.
Who you'll work with
Three partners who pick up the phone
You won't get handed off to a rotating cast or an offshore inbox. East Main Management is Alex Barnwell, William Wallace, and Jake Glass — three partners who know your business by name.
Alex Barnwell
Founder & CEO
Alex founded East Main Management to give businesses owners the financial partner most never get. A Clemson accounting graduate and QuickBooks Platinum ProAdvisor, he works closest with owners on the decisions that move the business: pricing, hiring, growth. He lives in Greenville with his wife and dog. When he isn't in the numbers he's training for an Ironman or chasing national parks and hiking trails.
William Wallace
Partner & Account Executive
William brings a technology background to the firm. He spent years in IT across the auto finance and health insurance industries before moving into accounting, and that experience shows in how he builds clean, reliable systems for clients. He studied Economics at Covenant College and is driven by helping owners take real control of their finances. He lives in Greenville with his wife, Katie, and their Australian Shepherd, Cola, and stays busy with golf and running.
Jake Glass
Partner & Account Executive
Jake came to East Main from Bank of America, where he managed Commercial Credit for middle-market clients across the Southeast. He brings a lender's eye for what makes a business financially sound. A Clemson finance graduate, he's at his best partnering with owners to organize their finances and make their lives easier. He's based in Charlotte with his wife, Cate, and their dog, Polly, and is a dedicated user of his AMC moviegoing pass.
WHAT OUR CLIENTS SAY
Don't just take our word for it
Alex and his team at East Main are great to work with. They have been super responsive and have been a big help in correcting mistakes from past accountants and bookkeepers. They helped us consolidate financial reports at our holding company across multiple entities and it's been great working with them.
Logan Byrd
via Google
Alex and his team are truly a godsend. When I was first introduced to Alex, I was only a couple of years into my business and was entertaining a few "improvements" but really had no clue where to start. Alex gave me great recommendations, and guided me in the steps I needed to take to get my business in the best shape possible. He is professional yet personable, knowledgable in tax law, and I truly feel like he looks out for my best financial interest. The meetings he holds are always informative, and I always know where my finances stand with him working in the background. It gives me such peace of mind. My business finance slogan is now "let go and let Alex".
Sarah Brantley
via Google
My husband and I's company brought on East Main Management to help with all things accounting, compliance, and general financial needs, and it was the best decision we ever made! The team is hands on, thorough, and so great at walking us through every step of the process! They are punctual, professional, and make our company function on every level. They do so much of the back end stuff that would have really bogged us down, and it is so nice to have such a responsive team helping out! Could not recommend them more! If you need to free up your business's time, get things in order, or just need someone in your court, this is your team.
MG
Marissa Giard
via Google
I've worked with East Main Management for the past several years, and Alex and William have done an outstanding job managing our accounting and bookkeeping needs. They are professional, responsive, detail-oriented, and always willing to help when questions arise.
Having a team I can trust with our financials has allowed me to focus on growing my business with confidence. Their communication is excellent, their work is accurate, and they consistently go above and beyond to make sure everything is handled properly.
I highly recommend East Main Management to any business owner looking for a reliable accounting and bookkeeping partner. Alex and William have been a tremendous asset to our business, and I am grateful for their support over the years.
Ethan Hinkle
via Google
QuickBooks Platinum ProAdvisor
Pricing
Flat monthly investment
Most engagements Fractional CFO & Advisory
Your outsourced finance team
$1,200–$6,000 / mo
- Flat monthly fee. No hourly billing
- Scoped to your specific needs
- Clear proposal after a free diagnostic review
Just need the basics? EMM Essentials
Bookkeeping & tax
From $500 / mo + tax filing
Done-for-you books and year-round tax for solopreneurs and small teams.
See EMM EssentialsWe're probably not for you if…
…you're shopping for the cheapest possible bookkeeper, or you want someone to file a return once a year and disappear in between. In order to have the bandwidth to build deeper client relationships, we solely focus on business owners that desire a strategic relationship with their accountant. If that's not what you're after, we'll gladly point you somewhere that fits!
FAQs
A bookkeeper records what happened. A CPA usually files your taxes. We do both and add the part most owners are missing: someone using those numbers to help you make better decisions all year.
Yes. We're based in Greenville and work with clients nationwide.
Most CFO & advisory engagements run $1,200–$6,000/month depending on scope. EMM Essentials starts at $500/mo. Tax is an optional add on to either package and pricing varies by complexity.
That's common, and we handle catch-up as part of onboarding. You won't be judged for it.
We're QuickBooks Platinum ProAdvisors and build the rest of your finance stack around tools that fit how you actually work.
We take a limited number at a time so every client gets real attention. Book a call and we'll let you know where things stand.
We want to hear your story
A free 30-minute call and diagnostic review so we can learn more about your business and tell you honestly whether we can help.